Choosing a company to do your online marketing can be understandably difficult. I deal with clients who are in this struggle on a daily basis so I thought I would clear a few things up in a blog post about this topic. If you are looking for ways to choose a Pittsburgh SEO service, you have come to the right place.
MAKE SURE THE COMPANY DOES A GOOD JOB PROMOTING ITTSELF
The worse thing you could do when choosing an SEO company is selecting one that does a poor job marketing ittself. Search for “your city” + “SEO” if you are looking for a local marketer- this will help make sure you select an SEO that is established and is at least able to promote their own company. Ask the company what terms their own business ranks for and if they aren’t ranking well ask them to explain why
ASK FOR PREVIOUS CLIENTS AND THEIR KEYWORDS
You are potentially going to spend a great deal of money on digital marketing through the company you choose. It is therefore highly important to ensure this company can do an excellent job marketing for you so you get a high return on investment. Check out the company’s online portfolio and ask them about it.
ASK FOR RANKING METHODS
You want to make sure the company you are considering knows what they are talking about. Ask them how they intend to rank your website higher. If you have a local company, they should tell you they intent to align NAP listings, fix onsite issues, and get relevant backlinks. If you have an online-only company these methods can vary greatly but should include things like a full website and server audit, backlink acquisition, page speed optimization, funnel optimization, etc.
CHECK OUT THEIR WEBSITE
There are a few Pittsburgh marketing companies that have added SEO to their list of products, but are clearly unable to deliver. If the company that you are considering going with has an ugly website that is confusing and doesn’t appear to give any real information- STAY AWAY. Believe it or not, people can put anything they want on the internet weather they are capable of delivering or not. A very good indication of a company’s ability to excel at digital marketing is their ability to market themselves through a sharp, responsive, and informative website.
There are hundreds of other indicators that can help you determine whether a Pittsburgh SEO is a guru or not. If you are truly interested in growing your business, feel free to give Diamond Pillar a call, after all, who’s website did you end up on? You can contact us here and whether you end up choosing us as your digital marketing company or not, I can guarantee our conversation will be informative and helpful.