How to Share Google Analytics

Ever wondered how to share your Google Analytics with someone else? If you have recently hired Diamond Pillar or another SEO company, you will likely be asked to share your Google Analytics account with the respective company or person. There are several data sharing options within the analytics account that allow you to set permissions based on your needs. To give another person access to your Google Analytics account, you must do the following:

1. Log into your Google Analytics account

2. Click on the admin icon at the bottom left of the screen

On the next screen, you will see the admin panel for your analytics account. There are three main columns: ACCOUNT, PROPERTY, and VIEW. For now, we will be dealing only with the first column: ACCOUNT.

3. In the first column (labeled ACCOUNT), you will see a drop down menu containing all of the accounts linked to your Gmail address. Select the account that you wish to share from the drop-down menu.

4. Under the ACCOUNT column, select “User Management”

You will then see the User Management panel. At the top of the panel, you will see a list of user email addresses and their respective account permissions for the selected account. Just underneath the account permissions table, there is a form for assigning permissions to new email addresses. The form looks like this:

4. Submit the email address of the person/company that you wish to give access to your analytics. Assign that user permissions by selecting either “manage users”, “edit”, “collaborate”, or “read  & analyze” from the drop-down menu. If you are a client of Diamond Pillar, please check the boxes for all of the following three options: “edit, collaborate, read & analyze”. Once your form looks identical to the one following this paragraph, click the “Add” button.

You should not give manage user permissions to companies or people that you do not know and trust. If a company is requesting that you give them manage users permissions, you should make sure you know exactly why they are requesting that option as in most cases it is not necessary.

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